Dear Food and Beverage Leader,
In the next 5 years, 40% of our workforce will be solo-entrepreneurs, and in the next 7 years, the number of small and personal businesses in the U.S. alone will increase by more than 7 million. These facts, coupled with growing consumer interest in purchasing from small business, is the perfect storm for economic development.
Over the past 10 years of working in the food industry, I’ve worked with the hyperlocal startup to the product sweeping the nation. Time and time again, one of the biggest hurdles facing food and beverage entrepreneurs is the time spent working in their business versus working on their business. Recognizing this hurdle, I created Cureate with the premise to help food entrepreneurs grow and scale their businesses through marketing, business development, and operations services.
Then I began connecting the dots, which led to the creation of Cureate Connect. I started noticing the processes in which I could help people systematize the way businesses grew— beginning with the foundations of what it means to scale one’s food business. In order to scale, two things need to happen. First, there must be a reinvestment of money and commitment from larger buyers on a local, regional or national level to support our small business ecosystem. This would include: universities, hospitals, hotels, grocers, real estate, and even wedding and conference planning industries. Second, one must grow regionally either through sales and/or brand awareness to gain consumer spending beyond one city metro. So, we’ve created a system for regional procurement for our small businesses to scale within a city, and beyond.
Big businesses and institutions: together, our mission is to spur economic development on a local and regional level. Imagine a system where you could transparently track how your dollar has increased jobs in your city-metro area through new procurement opportunities. By investing your resources and money back into small business owners through our database and Proposal process, we will be able to track how your procurement initiatives have shaped the way big business and small business work together.
Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. [...] The broader one’s understanding of the human experience, the better design we will have.
Let’s design our future together through curated connections.